One year of Auth0, free for your startup
You’ve got the next big thing to build, so let us worry about your login box. Get one year of our B2B Professional capabilities so your users and AI agents can more securely access what they need.
Trusted by over 4000 startups
The Auth0 for Startups plan has you covered with everything in the B2B Professional plan
We've even thrown in 100k MAUs as well.
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100k Monthly Active Users
Enterprise MFA
Unlimited* Organizations
* Subject to system limitations
3 Third-Party APIs
* Auth0 for AI Agents Token Vault
Inbound SCIM
5 Enterprise Connections
Here’s your three step guide to go from MVP to launch and beyond
1
Build
Use the Auth0 Free Plan as you begin developing your product. Once you need more features, like Enterprise MFA, or additional Organizations, move onto the next step >
Sign up2
Launch
Apply for the Auth0 for Startups program, which includes everything in our B2B Professional plan, to help you launch your product. When your 12 months in the program end >
Apply now3
Grow
Continue scaling your product with Auth0's flexible plan options, including self-service and enterprise plans that can be customized for your needs.
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The complete auth solution for your AI Agents
Take advantage of Auth0 for AI Agents to enable your agents to access third-party APIs more securely with our Token Vault and more.
Testimonials
“We used Auth0 from day one to be able to spend our limited time on innovating and creating new user experiences rather than building another user authentication system.”
Ardy Naghshineh
Founder and CEO
“Something that’s very clear is that big customers really care about identity management and security.”
Adar Arnon
Co-Founder and CTO
“If we could get this tool that will not only fix the Azure login problem but also leave the door open for future SAML implementations, then that would be perfect.”
Corey Finley
Engineering Manager, Catalyst
“We were able to get a working username and password setup going within a couple of hours – at a time when even a couple of hours could be critical to our survival – and it has successfully flexed with us through countless iterations and launches since.”
Joshua Essex
Co-Founder and CTO
“We’re not in the business of user management; we’re in the business of data management. I don’t want my team to have to spend an hour a month thinking about the user management side of things because, for us, that’s not the value we’re creating.”
Clint Pidlubny
Director of Technology
Let that little login box start working for your startup
Get your application to market faster
Get up and running quickly with pre-built flows and low and no-code extensibility features. We offer 50+ Integrations, 60+ SDKs, and 50+ Social & IdP Connections.
Give your customers the best login experience you can
Create more secure, frictionless experiences that adapt to your changing needs and help you win and retain customers.
Grow safely and securely
Meet the evolving needs of your ever-growing business with flexible authentication options. We secure 42 million logins a day and were named a 2024 Gartner® Magic Quadrant™ Leader in Access Management.
Eligibility requirements
To qualify for the free Auth0 for Startups program, companies must meet the following criteria:
Apply today
Venture-backed with less than $5M in funding
Less than $1M in annual recurring revenue
Less than two years from the date of incorporation
Note: Offer not valid for existing paid Auth0/Okta customers (including both enterprise and paid self service plans) or startups that have previously been members of the Auth0 for Startups program. If you're not eligible for this program, you can still try Auth0 for free at: https://auth0.com/signup
FAQ
Frequently asked questions
What is the Auth0 for Startups program?
The Auth0 for Startups program offers eligible early-stage companies one year of the B2B Professional plan for free. This includes up to 100,000 monthly active users (MAU) and enterprise features like SSO and MFA. This allows founders to build secure, scalable products from day one without the high initial costs of identity infrastructure. Add CIBA and Token Vault to connect your AI agents to apps and data, applying the correct user permissions in every scenario.
Is there a limit to the number of users on the startup plan?
The startup plan typically supports up to 100,000 monthly active users (MAU), which covers the growth phase for most early-stage companies. As your startup scales and secures more funding, Auth0 provides a clear path to upgrade to standard plans, enabling your identity costs to scale predictably alongside your business growth.
Can startups use Auth0 for multi-tenant applications?
Yes, startups can leverage 'Auth0 Organizations' to manage multiple business customers within a single tenant. This allows you to provide each customer with a branded login experience and delegated administration, enabling your B2B SaaS to scale efficiently as you onboard more corporate clients.
Does Auth0 for Startups include developer support?
Auth0 for Startups customers get access to comprehensive developer resources, including access to Support Tickets, use case specific workshops and demos, a direct line to Developer Advocates, and early access to certain feature releases.
How does Auth0 help startups close enterprise deals?
Auth0 helps startups satisfy the strict security requirements of enterprise customers by offering 'out-of-the-box' Enterprise Federation. By allowing your customers to 'Bring Your Own IdP' (SAML/OIDC), you remove the primary technical barrier to enterprise adoption, speeding up your sales cycle and proving your product is enterprise-ready.